About Us

Reliance Leadership Strategies 

Our Mission: To Enable Executive Excellence

"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny." (Anonymous)

Our purpose is to support top-level leaders in their pursuit of their organization's vision, coaching CEOs and C-level executives to lead with sustained excellence through inspired vision, strategic clarity, and the leadership prowess to implement their plans.

Our Vision: Leaders Who Thrive… from the Start and for the Long Term

We want to see top-level leaders flourish - to systematically achieve the results they want and the outcomes their position demands - from the beginning and throughout their career.

Reliance Leadership Strategies is a division of Reliance Consulting Resources, LLC, which was formed in 2020 and is a wholly owned subsidiary of Park View Federal Credit Union in Harrisonburg, VA.

Ken Gonyer, CEC - Lead Consulting Partner

Ken is a successful former CEO whose passion is to see leaders thrive. He was the Chief Executive Officer of Choice Books, a national wholesale book distributor, before spearheading a national merger and restructuring plan that positioned the company for sustainable growth. Before Choice Books, Ken was a top executive at Park View Federal Credit Union (which now owns Reliance Leadership Strategies) for 15 years, providing leadership in member services, marketing, retail operations, branch management, and e-services implementation. His colleagues appreciated his intense commitment to credit union members and employees as he pursued what he called the "people development business."

Ken is a Certified Executive Coach who has logged hundreds of coaching hours with executive-level leaders. His genuine love for leaders empowers insight that is communicated both with brutal honesty and deep empathy. He is professionally credentialed by the International Coaching Federation and has a decade of experience providing independent leadership coaching and strategic planning facilitation services.

Ken is the author of two books and dozens of articles published in Credit Union Magazine, Credit Union Times, CUInsight, and Credit Union Business News, for which he was a Contributing Editor. He has also been a resource to the Virginia Credit Union League as a speaker, trainer, and panelist. He was a keynote speaker at the Credit Union Marketing Council’s East Coast Marketing and Business Development Conference, and a Main Stage Speaker at the Christian Products Expo.

On the off-hours, Ken loves hiking in nearby Shenandoah National Park, strength training, writing, serving at his church, and painting. He's devoted to his wife of over three decades and the two wonderful young adults who call him "Dad."

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Phone: 540-705-1095 x111

“I worked at Peoples Advantage FCU for 8 years prior to becoming President/CEO.  Despite my knowledge of the organization, culture and team, I knew there would be challenges though my transition.  Working with Ken has provided me with tools and skills to help develop and coach my team so that we can work together and communicate more effectively.  His guidance has helped me navigate operational setbacks, organizational change, and achieve strategic goals. I’d highly recommend Ken as an executive coach to any new or developing leader, as his knowledge and skills have been invaluable.”
Amanda Habansky, President/CEO, Peoples Advantage Federal Credit Union

"Ken is a successful former CEO who possesses powerful coaching skills and is well-equipped with the tools and methods to help executives and leaders in the financial services field to quickly achieve strategic clarity. His style and approach make it easy for leaders to probe issues from various perspectives, explore different scenarios and possibilities, generate new insights, and get clear about how to move forward. I've observed his coaching first hand and highly recommend his work."
Andrew Neitlich, Founder, Center for Executive Coaching

"Ken is an astute strategic leader whose guidance helped me connect to my strategic thinking. Ken's expertise and ability to ask powerful and meaningful questions allowed insightful solutions to emerge from our coaching. His great humility and authenticity enable him to drive smooth conversation toward outstanding results."
Serge Ekedi, MBA, ACC, CEO of Yanas Consulting

"Ken is a strategic thinker who understands the nuances within an organization. His ability to ask questions clarifies direction and cultivates ownership. The skills Ken brings to the table are necessary and vital for the health of any organization."
Rick Martin, PhD, Dean of the College of Education, Calvary Chapel University

"It was immediately evident to me that Ken is a natural when it comes to his willingness to tackle complex leadership issues. His qualifications, experience, and performance as a coach will exceed your expectations."
Dorothy Mason, MBA, SHRM-SCP, Chief People Officer, Starmount Healthcare

"Ken is a great listener and can blend high level strategic thinking with a really personalized view. It is also clear he knows a lot about change processes. When blending all these skills together Ken offers great value to people and organizations."
Johan Fredlund, Regional Manager, Interim Consulting West, Aspia, Sweden

"I don't know many other professionals who can claim to have been in the shoes of his clients and who also has the processes, tools, and methods to help them solve their most pressing strategic and operational challenges effectively and efficiently. With Ken, you get more than a process. You also get his deep insights and ability to help you solve very complex problems and issues on the way to developing strategy and succeeding in your role. Ken brings humility and curiosity to his work in a way that removes obstacles and encourages meaningful conversations. If you want your organization to gain a strategic edge or want to improve performance in your team or organization, get in touch with Ken.
Colin Macleod, former CEO of the Channel Islands Co-operative Society